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MY WRITING
ARTICLES & BLOGS
SALES / MARKETING
Financial Training Email Series
Responsibility Report (Mfg, PPT slides)
Email and Landing Page Promotion
BEYOND THE NUMBERS (BOOK)
ARTICLES & BLOGS
SALES / MARKETING
Financial Training Email Series
Responsibility Report (Mfg, PPT slides)
Email and Landing Page Promotion
BEYOND THE NUMBERS (BOOK)
I haven’t always been a professional writer, but it seems my journey was destined to that end. My early career choices were just like any average Mary or Joe, a search for meaning, finding a career path. My aptitude (and passion, I suppose) drove me toward problem-solving situations, especially business problems. My exploits as a software developer, systems analyst, and IT manager not only satisfied my creative, problem-solving appetite, but were passages to discovering an entrepreneurial life.
During the software years I wrote technical program and systems documentation, user instructions, and sales and marketing collateral.
During other entrepreneurial ventures I wrote business plans, more sales and marketing copy, workshops and seminar training materials. Each experience contributed to a book idea about entrepreneurship.
When The Write Touch was launched in 2006, small businesses and solopreneurs needed copy for websites, email marketing, blogs, sales collateral, and all sorts of business documents. They still do . . . and more. I found my entrepreneurial passion as a Freelance Business Writer. That led to writing case studies, blogs, continuing education courses, technical papers, an article for a business magazine, and writing/revising a 50+ page corporate responsibility report. A business colleague and friend I’ve used as a reference described me as the business equivalent of a “Swiss army knife.”
In 2018, the book idea became a reality, was completed and published (more about that on this page). 2019 projects included a series of educational documents (including Data Governance, Risk Management, and Big Data samples in the left column). I helped a medical manufacturer complete their comprehensive PowerPoint Corporate Responsibility Report (another link to sample).
In 2023, I’m writing CE courses for a prominent continuing education company — technical financial courses such as Gift and Estate Taxation, Investment Adviser Ethics, (SEC) Regulation Best Interest, and others.
Guess you can tell I’ve had a hand in almost every type of writing project and medium. I’ve edited someone else’s business book, written dozens and dozens of speeches, and delivered just as many. I ran a presentation skills training business, wrote RFP’s, and helped owners (successfully) sell their businesses.
However, forget about all that experience (for the moment at least). If you’re reading this to see if you want me to help you with a writing project or projects, I hope you care more about what kind of person you’re going to work with than specific industry or product knowledge. There are a lot of great writers out there, some may have more experience in your industry (than I have). There’s aptitude, then there’s attitude. Ask me (or anyone else you’re considering) about work ethic, life experience, collaboration, communication (beyond writing skills), and reliability – in other words, the things that count the most.
No matter how much technology dominates our lives, we’re all in the people business. Best of luck on your journey!
Excitement comes from the achievement. Fulfillment comes from the journey that got us there. (Simon Sinek)
Things turn out best for the people who make the best of the way things turn out. (John Wooden)
Kind words can be short and easy to speak, but their echoes are truly endless. (Mother Teresa)
© 2018 Larry Brummond All Rights Reserved