Email Marketing – The most cost-effective marketing strategy

Existing clients are your best prospects, but you need to keep your name in front of them often and consistently. Email marketing is the most cost-effective strategy for staying in touch with clients and prospects. Sending a monthly e-newsletter, special offers, event announcements, press releases and Blog articles are great options for engaging your contact database.

There are 3 parts to creating and distributing an e-newsletter or other marketing emails: setup, production and delivery. The Write Touch Inc. (TWTI) has been helping clients with email marketing for two years. We can help you with any or all of these processes.

We use Constant Contact (CC), the leading email marketing software provider. CC provides a wealth of advantages over relying on internal email procedures.

If someone in your company is handling email marketing through contact management software (e.g. ACT), an email vendor (Yahoo, Gmail, etc.) or an email program (Outlook, Mac Mail, etcCC.), it’s like “moving to a new home using a forklift”. It’s just not the right tool for the job. Those programs are good for what they were designed to do – individual email correspondence or contact management. They were not designed to be robust email marketing tools.

Sign up for a 60 day trial – use the link in the column on the right: CONSTANT CONTACT FREE 60 DAY TRIAL. Also, check out the Free benefits you’ll get by being a CC user assigned to TWTI.

Here’s what you get with CC and The Write Touch Inc.:

Customized professional and branded emails

  • Hundreds of templates
  • Create content from scratch or copy past emails
  • Image and color branding; Text formatting
  • Database personalization options
  • Preview and testing of emails
  • Forward-to-a-friend with subscribe option
  • Anti-Spam check and email authentication

Database list management

  • Import tools for Outlook®, Outlook Express®, and ACT!®
  • Spreadsheet, txt or csv import and export features
  • List segmentation
  • Filter search of database; move, copy and edit options
  • Customizable visitor signup form and welcome email

Image Hosting

  • Host your own images
  • Access to stock image library hundreds of categorized pictures
  • Storage for up to 25MB of images
  • Tracking that shows when and where you’ve used each image
  • Easy image resizing by percentage or dimension

Tracking and Reporting

  • Summary and detailed reporting
  • Real-time sent, bounced, open & click tracking
  • Subscribe and opt-out tracking
  • Export tracking lists for follow up

Archive Hosting

  • Hosted “sent email” archive with customizable archive homepage
  • Use to host articles for “Read the rest of the article” option
  • Customize archive home page with logo, header and description text
  • Visitor sign-up form option

Email Delivery

  • Anti-Spam leadership and dedicated compliance team
  • ISP Relations Team
  • Above-average U.S. email inbox delivery
  • “Draft,” “send now,” or “schedule” options
  • Safe unsubscribe management

Ask us about options for creating an email marketing program.

If you’re already doing some email marketing or are ready to launch it, let us help. We offer consulting options ranging from setup and training to a full-service production email marketing program.

To start the discussion, simply use the handy form on the Touch Us page.