Communication  -  Copywriting  -  Email Marketing – Presentation Skills Training

We are Business Communication specialists . . . with a personal touch!

Read more below or go to one of these pages if you’re specifically interested in:

General Copywriting ♦ Email Marketing ♦ Presentation Skills

Here are some projects where The Write Touch could mean the difference between words to read and real communication results:

  • Email MarketingCopywriting services from The Write Touch Inc.
  • Website content
  • Marketing content: brochure, e-letter, website or ad
  • Direct mail piece
  • Training manuals (user or technical)
  • Business Plan or Executive Summary
  • White papers
  • Book Editing and Ghost Writing (book or e-book)
  • Speeches
  • Presentation Skills Training

I don’t just write fancy words. I look for a personal connection with the audience your message is going to. People act – buy your product, visit your website, read your newsletter or listen to your speech – because you make them feel good or just plain “connect” with them. That only happens when the words you use touch their desires, needs or emotions.

What will it cost?

I’m a consultant and charge the same way other consultants and professionals charge . . . by the hour (although much less than other business or marketing consultants charge). My current rate is $68 per hour.

Once I understand the general scope of your project, I can provide an estimate, possibly even a ‘not to exceed’ price. However, we all know scopes change; new problems or issues arise. When that happens we talk about it and decide how to proceed.

I don’t charge for discussing the general project scope nor for providing an estimate. I do charge for all other time, in quarter hour increments, once we’ve agreed to proceed. That includes detailed project definition, research, review of existing materials, discussion phone calls and emails and, of course, the actual creative work. Clients do not pay for short phone calls and emails such as acknowledgements, appointment confirmations and the like.

Terms

If you’re a new client, I’ll ask for a retainer of about 1/2 the initial estimated cost of the first project I do for you; minimum retainer is $136, maximum $500. On subsequent projects, a retainer is not required.

My minimum charge is 2 hours or $136. I’d be doing you a disservice if I gave you feedback after less than 2 hours of discussion and thought. Even a “simple” review of a letter, resume, speech, web page, etc. requires discussion, review, possible research, recommendations, more discussion.

Any outside expenses are approved in advance and billed at actual cost. Mileage incurred at your request is billed at the applicable IRS rate.

I’ll send you an electronic invoice bi-weekly or upon completion, depending on the length of the project. I don’t impose finance charges, but I expect the invoice to be paid promptly. Most businesses handle payment of my charges within 10 days.

A contract can be as simple as an email or more formal if necessary. Here’s more detail about prices and services (pdf)

Let’s start by getting to know each other

I like to find out who you are, how you do business, what your company stands for and what your goals are. I also want to know what your messages are and who your audience is for those messages. I’ll ask the same questions about your audiences:  what do they stand for, what do they want and what makes them feel good? My business is predicated on relationship building. That’s what I mean by the personal touch!