One Style does not fit all projects
Client and Associate Comments
“Our managers really liked the copy you
wrote for our marketing training event.
The registrations for the academy went
very well! It was actually one of our highest
attended academies in quite awhile. So yes,
I would say the emails worked really well.”
Sarah Ansley, Project & Event Management,
Tucker Advisory Group, Inc.
“Constant Contact has been a great marketing
tool for my business. Thanks for everything.
I’m really glad I spent the time/$$ to get
this started. I couldn’t have done it
without you! — Renee Schreiner,
Independent Mary Kay Consultant
I needed some copy for an email blast
promoting a BMA event. It was a last minute,
rush job and Larry stepped up, reworked our
copy and made it much more compelling and
interesting. He really hit the key points we
were trying to get across. When the email
went out, we immediately got a dozen more
registrations. — Lisa Platz,
Account Supervisor, Karsh/Hagan
“Every time I read your monthly newsletter,
I learn something. You do an excellent job
with these. I’m going to put you in touch
with the editor of our e-newsletter, Marketing
Mirror. You are a fantastic writer with great
content, and there’s no need to not share that!”
Marilee Yorchak, CAE, Executive Director,
Business Marketing Association-Colorado“
Wow…this premier email went GREAT!
I have 5 responses from people interested
in sponsoring the BIR. Nice work!”
Denise Stephens – Jeffco BRC.
It’s interesting that a writer’s style may be examined and critiqued. It makes sense that novelists, poets and satirists, for example, are distinguished by their styles. It’s our philosophy, however, that a copywriter should not exhibit a consistent style, but rather each piece must reflect the mood, tone and verbal style best suited to the purpose of the piece. After all, the conveyor of the message and the audience for one project can be worlds apart from those of another project. One style does not fit all.
Writing samples by The Write Touch Inc.
Many are pdf files. If you need Adobe Acrobat Reader, you can download it here.