The Write Touch, Inc. http://thewritetouchinc.com Copywriting, communications, email marketing Wed, 22 Feb 2012 22:06:18 +0000 en hourly 1 http://wordpress.org/?v=3.1 More website content, the better? http://thewritetouchinc.com/website-content/more-website-content-the-better/ http://thewritetouchinc.com/website-content/more-website-content-the-better/#comments Wed, 22 Feb 2012 21:57:58 +0000 Larry http://thewritetouchinc.com/?p=1119

Put some thought into your content

Not necessarily. It won’t, for example, automatically give you a better ranking with search engines. Simply put, quality is much more important than quantity.

 

Don’t add pages and copy just to have more. Get your message out as succinctly as you can while still providing details some visitors may want.

A good practice is to keep pages short, with good captions or headings and graphics to fit the situation. Include a call to action on every page. More on that in another post.

If you have lots of products or services, bullet point them on a main page (think benefits) and include links to detail pages for those who want to dig into the detail.

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  1. Put the goal in writing
  2. Make it realistic
  3. Put a time frame on it
  4. Make it measurable
  5. State it in a positive context (I will weigh 175 pounds, not I’m going to lose x pounds)

Many struggle with the process because they make it too complicated. Here’s a simple tool you’re welcome to use for 2012. GOAL SETTING AND AUDIT WORKSHEETS

]]> http://thewritetouchinc.com/goal-setting/2012-goals/feed/ 0 A Thanksgiving Thought http://thewritetouchinc.com/uncategorized/a-thanksgiving-thought/ http://thewritetouchinc.com/uncategorized/a-thanksgiving-thought/#comments Wed, 04 Jan 2012 15:27:03 +0000 Larry http://thewritetouchinc.com/?p=1024 Thanksgiving is my favorite holiday. We host a traditional gathering of family and friends on Thanksgiving every year. One year we had 25 people, and our two kids were away at college. One of our guests was from Australia, in Denver to work on a new software project with my company.

Life seems more hectic these days. Struggles abound, individually and collectively. On Thanksgiving, lets shelve our challenges for a day (at least) and focus on what’s really important. Give thanks for your friends and family; relationships – sharing our journey with others is what really matters.

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Yes, “Content is King” is still the dictum of a good website. Keywords are critical to the search engines:

  • Write the content first . . . for the reader, with a focus on benefits and call to action.
  • Do keyword research after you’ve written good content (plenty of tools out there).
  • Make sure the most popular keywords are part of your copy.
  • Just don’t disrupt the message with repetitive keywords/phrases.

Check out Communication Tips and Tools archive

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